Legal
Cookie Policy
Last Updated: 10 March 2025
This Cookie Policy explains how Monsoon Counsel uses cookies and similar technologies on this website. It also describes the choices available to you regarding those cookies.
We aim to be straightforward about the cookies we use and to give you meaningful control over them. If you have questions, contact us at [email protected].
Your Cookie Preferences
Adjust your preferences below and save.
Necessary Cookies
These cookies are required for the website to function. They cannot be disabled. They do not track personal activity or store identifiable information.
Analytics Cookies
These cookies help us understand how visitors use our website — which pages are visited, how long sessions last, and where visitors come from. All data is aggregated and non-identifiable. We use Google Analytics (GA4) for this purpose.
Marketing Cookies
These cookies are used to understand the effectiveness of our advertising. They may be set by Meta (Facebook) or Microsoft (Bing) to measure whether visitors who saw an advertisement subsequently visited our website. We do not use these cookies to serve you targeted advertising directly.
What Are Cookies?
Cookies are small text files that a website places on your device when you visit. They are widely used to allow websites to function efficiently, to remember your preferences, and to provide information to the site's operators.
Cookies are not programs and cannot carry viruses or install software. They are simply text files stored on your device and can be deleted or blocked at any time through your browser settings.
How We Use Cookies
We use cookies in three categories, described in detail below.
2.1 — Necessary Cookies
These cookies are essential to the operation of the website. They are set automatically and cannot be disabled. No personally identifiable data is stored in these cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| mc_cookie_consent | Records your cookie consent choice so the banner is not shown on every page visit | 12 months |
| mc_session | A temporary session identifier used to maintain standard website functionality | Session |
2.2 — Analytics Cookies
We use Google Analytics (GA4) to understand aggregate visitor behaviour. These cookies help us identify which pages and sections are most useful and where visitors encounter difficulties. All data is collected in aggregated form and does not identify individual visitors.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users in Google Analytics. Set by Google. | 2 years |
| _ga_[ID] | Maintains session state for GA4 data collection. Set by Google. | 2 years |
Google Analytics is operated by Google LLC. For more information on how Google handles data, please review Google's Privacy Policy at policies.google.com/privacy.
2.3 — Marketing Cookies
We use two marketing measurement tools to understand whether people who have seen our advertising subsequently visited our website. These cookies do not allow us to target advertising at individual users of our website.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta | Identifies browsers for advertising conversion measurement on Facebook / Instagram | 90 days |
| _uetsid | Microsoft | Bing Ads conversion measurement cookie | 1 day |
| _uetvid | Microsoft | Bing Ads visitor identification for measurement purposes | 13 months |
Managing Your Preferences
You can adjust your cookie preferences at any time using the preference panel at the top of this page. Your choices are stored locally on your device and will be applied on your next visit.
In addition to the preference panel, most browsers allow you to manage cookies through their settings. Common options include:
- Blocking all cookies (note that this may affect basic website functionality)
- Deleting cookies already stored on your device
- Blocking third-party cookies while allowing first-party cookies
- Setting your browser to notify you when a cookie is set
Instructions vary by browser. You can find guidance for most commonly used browsers at allaboutcookies.org.
Cookies and Personal Data
Some cookies, particularly analytics and marketing cookies, may involve the processing of data that can be linked to individual users in aggregate form. We handle all personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) and our Privacy Policy.
Where third-party cookies are involved (such as those set by Google or Meta), the data practices of those third parties are governed by their respective privacy policies. We encourage you to review those policies if you wish to understand how your data may be handled by these services.
Changes to This Policy
We may update this Cookie Policy as our use of cookies changes or as legal requirements develop. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically if you are interested in staying informed about how we use cookies.
Contact
If you have questions about our use of cookies, please contact us:
Monsoon Counsel
Unit 807, Metroplaza Tower 2
223 Hing Fong Road, Kwai Fong, Hong Kong